Letter from the Chairman

... It's about time

Since the beginning of time, Egypt has been known as the cradle of civilization. Standing on the shoulders of our ancestor giants, the Egyptian Pharmaceutical industry has built its reputation.

The foundation of the first Pharmaceutical manufacturing facility in Egypt and the region was not only a remarkable achievement but also a revolutionary accomplishment that paved the way for building a real Pharmaceutical industry in the Middle East and Africa region.

Now it's about time for Egypt - based on its geographic centrality and vast experience - to regain its place arguably as the capital of the Pharmaceutical industry in the Middle East and Africa region, and firmly positioned on the international map as a key player in today's Pharma world.

Based on this outstanding background HoldiPharma drew its strategy. A strategy that will enable the Egyptian.

Pharmaceutical industry to regain the lead in the entire Middle East and Africa region.

The four corner stones of HoldiPharma`s strategy are:

• A CLEAR VISION that will enable us to predict and carefully prepare for the fast changing market dynamics.

• A PRECISE MISSION that will direct our efforts towards achieving our fundamental goals.

• A VALUE CHAIN that will install concrete landmarks on our road map.

• A set of CORE VALUES that genuinely reflects our keen sense of commitment towards our nation, region, patients, healthcare professionals, partners & employees.

HoldiPharma will be the pacemaker for all its affiliated companies; orchestrating their vital activities, integrating their core competencies, synergizing their sincere efforts and optimizing the utilization of their valuable resources.

At HoldiPharma we don't see these ambitious goals as easily attainable ones, but all we can see is a good number of serious experts who are eager and prepared to make the dream come true.

Finally, I would like to assure you that HoldiPharma's new set of vision, strategy, and sense of commitment is the result of a strong wave cascaded from bottom to top; from the simple production worker to the top senior executive.

Though they differ in their functions yet they share the same opinion "It's about time".

Dr. Magdi Hassan

Vision Statement

HOLDIPHARMA will compete for the leadership position in the Middle East and Africa region as a reputable manufacturer, distributor and marketer of quality research based Pharmaceutical and medical products that will improve the quality of life of the standard majority of the public in all disease areas.

Mission Statement

HOLDIPHARMA will build a global profile by creating a synergized competitive "value chain" generated from the power of integration of its empowered affiliated companies leading to a swift penetration of the healthcare markets in the Middle East and Africa region.

The value chain 10 commandments

1.  Concentrate on the satisfaction of both aspirational and economical needs of the patients across the region.

2.  Articulate on a portfolio of a well-selected diversity of quality pharmaceutical & medical products in all therapeutic classes.

3.  Extrapolate the strong distribution network by founding strong alliances with established local distributors across the region.

4.  Potentiate the productivity of the work force by establishing human resource policy that will attract, reward and continuously develop promising individuals at all levels.

5.  Capitalize on the enlightened experience of world-class calibers in all three domains manufacturing, distributing & marketing.

6.  Maximize profitability through optimizing revenues and rationalizing capital and operational expenses.

7.  Revitalize the research and development efforts in order to serve the regional crucial needs.

8.  Leverage, efficiently utilize & continuously up grade the widely diversified mega production facilities.

9.  Increment the local portfolio by expanding the under license agreements strategy by engaging more reportable multinationals.

10. Adopt a built in quality policy that adheres to the international standards.

Core values

HOLDIPHARMA is built on a concrete foundation of core values originating from a strong sense of commitment towards our nation, region, patients, healthcare professionals, partners & employees.

To our Nation we are committed to contributing to its prosperity of our nation by actively attending to its major healthcare needs and running our business effectively and efficiently to the best interest of the public.

To our region, we are committed to playing a role model that tackles and handles with care all major health care problems and to provide all our neighbours with their essential and life saving products.

To our patients we are committed to providing them with quality products that are both reliable and cost effective covering all disease areas.

To our health care professionals we are committed to enriching their armamentarium with products and solutions that will guarantee an effective, safe and profitable practice.

To our partners we are committed to developing a win-win strategy that will ensure maximum transparency and world-class services.

To our Employees we are committed to creating a healthy atmosphere that will sharpen their skills, polish their talents and realize their potentials